Having held strategic and operational leadership roles at Swatch, Gucci, and Bulgari, I bring a global vision, a pragmatic, hands-on mindset, and a leadership style that is both people-centered and performance-driven.
I have contributed to the transformation and growth of some of the world’s most iconic luxury brands.
As Managing Director and Sales & Marketing Director for Travel Retail Europe at Bulgari, I led strong double-digit growth by fostering a new level of ambition, expanding the high-luxury segment, attracting new clients and opening new markets, and overseeing some of Europe’s top-performing boutiques. I steered the business across diverse sales channels—from directly operated stores to multi-brand points of sale.
Earlier roles as Worldwide Product & Marketing Director at Bulgari, and in Product Management at Gucci and Swatch, allowed me to contribute to the creation and launch of global icons that have generated several billions in sales since their debut.
With Advisory missions also in SMEs, I have demonstrated capability to inspire and serve the needs of different business realities.
My DNA combines an innate taste for beauty with a structured, results-oriented mindset. My approach bridges brand positioning, product innovation, market presence, and client experience—translating vision into tangible business performance.
Empathetic and positive by nature, I empower teams to surpass their goals while cultivating a culture of excellence, energy, and authenticity. I deeply value respect and trust—believing in people’s potential to achieve remarkable results.
Living today in Switzerland, I hold a Swiss academic background, with a Master’s degree in Economics and Finance and an Advanced Postgraduate Degree in Management.
I serve as a Board Member of the Italian Chamber of Commerce for Switzerland and speak fluent French, English, and Italian—with a strong command of German.