Roberto Marino
Phone & Email+41 79 514 79 28

info@robertomarino.ch

My Approach & Expertise

Having held strategic and operational leadership roles in maison-level brands that have shaped the global luxury industry, I learned how to bring a global vision, a pragmatic, hands-on mindset, and a leadership style that is both people-centered and performance-driven.

My approach is clear and structured: define the ambitions,  craft the strategy, design and implement the action plans, while fostering collaboration and team spirit.

01

Define the Ambitions: Strategic Foundation

Understanding the brand context is the first step towards achieving greatness. A comprehensive approach begins with a detailed analysis of the brand purpose,
 the market and competitive landscape, providing key information that impact the growth trajectory you want to achieve.

Market Analysis

We start evaluating the size, trends, and shifts within the specific
 market segment, ensuring the brand is positioned for sustained growth and relevance.

Purpose & Competitive Advantage

Together we define your unique value proposition in relation to your target client, 
ensuring alignment with the brand’s DNA.

Competitor Benchmarking

By identifying the strengths and weaknesses
 of the competitors, I help you to carve out a distinctive market position.

Company SWOT Analysis

A thorough assessment of your brand’s internal strengths, weaknesses, opportunities, and threats, enabling an understanding of the strategic priorities.

Ambitions

Setting the Ambitions to achieve. Whether accelerating sales growth, profitability or transforming your business model, we identify key drivers for a successful evolution.

Furthermore, addressing environmental and social impacts is not just essential but imperative, requiring both careful consideration and proactive efforts for continuous improvement.

02

Craft the Strategy: the Path Forward

Once the ambitions are defined, they must be translated into measurable objectives and supported by a strategic plan designed to achieve them.
 This means prioritizing the areas with the greatest impact, ensuring a sustainable, future-proof approach that addresses the most critical topics.

Brand

How to elevate the brand positioning and the emotional connection with your clientele ? Identifying the target client, the brand’s core values, vision and mission.

Product

How can we innovate and refine the product portfolio to meet the evolving desires and usage occasions of our target clientele—while remaining true to the brand’s DNA?

Communication

How can we craft a clear, consistent narrative that resonates with your audience, maintains a sense of exclusivity, and aligns with your brand priorities?
Which channels, timing, budget and content will best convey the message?

Commercial Network

How can we optimize and develop your sales network to ensure maximum impact, elevated brand image, strong visibility, and a high-value client experience? 
Which sales channels —direct to client, boutiques, wholesale partnerships, e-commerce, etc. —best support your objectives?

Client Experience

How can we elevate every touchpoint of the client journey to create seamless, omnichannel, memorable experiences that inspire loyalty and attract a new discerning clients?

03.

Design the Action Plans: Turning Strategy into Results

With a clear strategy in place, we move into execution. The action plans are designed to transform strategic roadmap into tangible outcomes, ensuring that each of the below aspect of the brand aligns with your objectives.

Brand

  • DNA & History ; Brand charter & codes
  • Client segmentation & geographics
  • Think Green & Social actions
Product

  • Product positioning and Unique Selling Proposition (USP)
  • Transformation axes
  • Product portfolio development plan
Communication

  • Brand positioning & territory description
  • Core messages and contents, selection of communication channels
  • Communication plan
Commercial Network

  • Sales network development plan
  • Product display rules
  • Selling ceremony description and implementation program
Client Experience

  • Client journey and client experiences mapping
  • Clienteling programs development
  • After-Sales Services
My Mission

My mission is to inspire and empower brands to unlock their full potential—blending strategic clarity, creative audacity, and a human- centered approach rooted in purpose and collaboration.

Let's get in touch,

Ready to work together?
Let's talk

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